How I help B2B SaaS Marketers
Strategy
Collaboration
Strategy
Help define what go-to-market motion is right for your business. Identify your ideal customer profile. Build out target personas and identify how they consume information. Use account discovery and account mapping to nail down the typical buying committee across the entire sales journey.
Creative
Collaboration
Strategy
Creative generation and ad copywriting. Manage advertising media accounts across paid social, paid search, and paid sponsorships. Run email marketing and nurtures to develop leads. Implement an SEO strategy with both on-page and technical optimization to drive organic search traffic.
Collaboration
Collaboration
Collaboration
Partner with your Sales team to not just drive top-of-the-funnel metrics, but deliver actual pipeline that they can close. Make active technology recommendations and fully diagnose problems with your marketing/sales funnel. Experiment, test, and iterate with a fail fast approach.